Friday, September 29, 2006

How the media CAN effect change

Yesterday, A-Channel News in Ottawa did a story about a certain coffee and donut chain that is EVERYWHERE -- including the Canadian military base in Afghanistan -- not allowing employees to wear red ribbons on Wear Your Red Fridays, as a show of support for all of our troops all over the world. Our story was based at CFB Petawawa, where the outlet of said coffee and donut chain was affected by the no-ribbon policy, and where the Wear Your Red Fridays campaign began.

I am pleased to announce, as Assignment Editor at A-Channel Ottawa, that our story and the public reaction to it, have contributed to said coffee and donut chain reversing its policy, and allowing the ribbons. A corporate spokesperson just announced the change on our sister radio station, News-Talk Radio, 580CFRA.

Comments, please (yeah, you too, Ma).

3 comments:

Ma Horton said...

As a private citizen ,I would wear a red ribbon every day of the week to say how proud I am of our troops across the ocean who put their lives on the line for those us sipping our coffee in the safe and warm interiors of that said donut chain .As a franchisee of the said donut chain ,I am pleased that they have the insight and flexibilty to know that when the public speaks out you had better listen up and change your policies to reflect the views of staff and customers alike who just might happen to have a son ,daughter , brother or father laying their lives on the line so that you can enjoy the priviledge of freedoms who all too often take for granted in this country. As long as the ribbons or pins are secured to the uniforms to avoid a health & safety issue , there should be no argument to the support we all have in our hearts for our Canadian military.

Newsguy Bob said...

Hear here, Ma. Head office of said coffee and donut chain should have YOUR foresight. It could have saved them the whole potentially messy headache. To its total credit, it DID listen to the public and WAS responsive.

Ma Horton said...

.ooooh I am really glad you never made a typo there Bobbycakes ...